Our Track Record
From bootstrapped to global presence.
A Singapore-based, bootstrapped mini-gadget speaker company had aspirations to go global. They were struggling with branding and distribution, as well as building an effective team. When our founder was first engaged, they had sales in only 4 countries in Asia, a team of no more than 6, and an annual turnover of less than USD 1 million.
Tasked with growth strategies and investor relations, wearing the cap of a fractional CMO, our founder served for 4 years. The company expanded sales and distribution to over 90 countries, led over 35 direct employees across 3 countries, and achieved global sales of USD 30 million. Our founder exited his role with an SGD 880,000 reward and chose to continue helping other SMEs.
Quick growth F&B Success & Exit
Our founder was roped in as co-founder and lead business strategist of a brand-new, never-before-operated F&B concept. What started with a budget of only RM 150,000 and 2 co-founders at sign-up eventually became a 4-outlet restaurant chain with over 80 full-time employees in less than 30 months, generating millions in annual revenue. Just before the company turned 3 years old, the founder sold his shares for RM 3.3 million.
F&B service robotics technology backed by SoftBank (Japan)
A well-funded service-robot company based in Shanghai entered the Malaysian market with the intent to ride the contactless wave during the COVID period. Sales and penetration were abysmal after its first year despite having over 6 sales managers and 3 marketing employees.
When we were engaged, we trimmed the sales team to 3 efficient managers doing the job of 6 and retrained the marketing team to current practices. We designed funnel and sales strategies, and by the end of the first year the client had over RM 1 million in additional sales. Confidence was so high that we were engaged to enter the Singapore market in Year 2. At the end of Year 2, a full-time role was offered to the founder; however, he declined in order to retain his independence.
A multi-million-ringgit audiology clinic chain
The owner of a single audiology-specialised clinic was more medically trained than business trained. While profitable with 6 employees, the owner harboured wishes to scale, raise money, and open more branches. Our founder worked with them for over 2 years as a business advisor, marketing strategist, and investor relations advisor. In the following 2-year tenure, the business grew to 2 more branches, 10 more employees, and gained an additional RM 5 million in revenue.
Men’s sexual health e-comm & clinic
An online & offline business focusing on men’s intimacy health—a startup of over 2 years with about 30 employees and about RM 6 million in sales—wanted to scale effectively, go regional, and seek further investment. After about 10 investor rejections, they roped in our founder. In about a year of service, we helped them reduce headcount and costs, streamline operations and supply chain, improve their online marketing, and increase sales revenue by RM 1 million while widening margins. Just before the end of the first year together, we also managed to secure an investor who offered them RM 3.5 million for their expansion.
A local Skincare brand
It started out as a bootstrapped brand with Halal status and garnered over RM 6 million in sales by the end of the first year alone. However, after hitting a plateau, the company needed advice on a swift and robust multi-pronged regional expansion—namely into the Singapore, Indonesia, and Thailand markets.
The company owner had also been seeking mutually understanding investors to no avail. After a year of working together, our founder has helped them streamline their processes and has been awarded equity and board seats with the company (present time). Our team is in charge of the Singapore-exclusive market, which is wholly profitable. To top it off, we introduced them to an investor who has invested RM 5.5 million to date in the company.
